Sarah is a entrepreneur, investor and consumer expert.

As a mum of four and a serial entrepreneur, she believes that parenthood and business can exist side by side, without sacrificing the quality of each other.

Sarah regularly appears in the media, commenting on business, personal finance, consumer affairs, as well as the food and leisure industry, and has acted as an investor on Raymond Blanc’s The RestaurantCooks to Market, and Dragons’ Den.

Sarah’s Investments

Best known for turning the Bombay bicycle club into the largest chain of Indian restaurants in the UK, Sarah has grown a number of high street businesses into successful brands.

She has also established and invested in a number of money saving ventures including Let’s Save Money and MySupermarket  leading her to be recognised as one of Britain’s most well known female consumer champions.

Sarah has a number of other investments ranging across several different sectors and industries.



Dragon’s Den investor Sarah Willingham is using her consumer insight and business expertise to find more great entrepreneurs and businesses to back and mentor on their journey to success.

@sarahwillers is joining the Den this year to find out more about Sarah head to
@BBCiPlayer http://bbc.in/1IU6kwn

Coming up: NEW Dragons @toukersuleyman and @sarahwillers @BBCDragonsDen
are HERE ” don't panic I tweeted St.George.

Bonkers ideas and mischievous colleagues - My account of
what it was REALLY like in @BBCDragonsDen 😊 http://bbc.in/1geoOkp