Sarah is an entrepreneur, investor and consumer expert.

As a mum of four and a serial entrepreneur, she believes that parenthood and business can exist side by side, without sacrificing the quality of each other.

Sarah is recognized as one of Britain’s most well known female consumer champions regularly appears in the media, commenting on business, personal finance, consumer affairs, as well as the food and leisure industry.

She was a judge and investor on Raymond Blanc’s The Restaurant, Cooks to Market, and sits alongside Peter Jones, Deborah Meaden, Nick Jenkins and Touker Suleyman on the panel of Dragons on Dragons’ Den.

Sarah’s Investments

Known for her work in the restaurant and lifestyle sectors, Sarah has grown the likes of The Bombay Bicycle Club, London Cocktail Club, and The Craft Cocktail Company into popular brands.

She has also invested in online money saving ventures LetsSaveMoney and mySupermarket along with investments in a variety of other businesses like GrooveMe, Mizmoz and several others.



Dragon’s Den investor Sarah Willingham is using her consumer insight and business expertise to find more great entrepreneurs and businesses to back and mentor on their journey to success.